Posted by admin on June 16th, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Marketing | No Comments
First off, let’s clear up what a USP is…USP stands for “Unique Selling Proposition”, or more easily stated, what makes your business different than your nearest competitor. Why should prospects choose you over your competitors? As I coach small businesses, many folks stumble trying to come up with what makes them different. They often state [...]