Posted by admin on November 21st, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
American Express Open has started an interesting small business promotion. They are declaring the Saturday after Thanksgiving – Nov. 27 – Small Business Saturday, and encouraging us to “shop small.” It’s a Facebook-driven campaign and they’re putting some money behind it, donating a dollar for every “like” they receive on their Facebook page to Girl’s [...]
Posted by admin on August 16th, 2010 in Local Marketing, Marketing Consultant Seattle, Marketing Tip | No Comments
Does the potential of marketing failure have you frozen? Are you so uncertain about getting results with your marketing that you don’t ever do anything? I realized this week that this is a real problem that plagues small business owners. You get so uncertain about whether an investment is going to pay off, you never [...]
Posted by admin on July 28th, 2010 in Marketing Tip, Seattle Marketing Coach, Small Business Marketing | No Comments
Which one are you? Do you know the difference? Here is a quick quiz: 1) Do your marketing campaigns typically have one step? 2) Do you frequently move from one marketing tactic to another? 3) Do you frequently wonder why that email, postcard, or fax blast didn’t produce any results? If so, you might be [...]
Posted by admin on July 27th, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments
Do you know the worst number in business? Did you say zero? Almost… The worst number in business is the number 1. Here’s why… If you are dependent on ONE source of leads for your business, you are already in trouble. I don’t care if it is referrals, pay per click (PPC), direct mail, or [...]
Posted by admin on March 24th, 2010 in Internet Marketing, Online Marketing, Small Business Coaching, Small Business Marketing | No Comments
Yes, “Long Tail” is a marketing term for those of you that aren’t happenin’ marketing folks…:) If you are a small business, you need to be riding the “long tail” in all of your online marketing. Why is it important? Here’s why… See Al Gore invented the Internet some time ago (joke), and I think [...]
Posted by admin on March 9th, 2010 in Marketing Consultant Seattle, Marketing Lessons, Marketing Tip | No Comments
How could that be you ask? Certainly everything with volume increases your leads right… As Americans we like to subscribe to the theory of bigger is better, but that isn’t always true when it comes to marketing. Especially today, in the age of Social Media and total transparency. You can’t just hit a button and [...]
Posted by admin on January 8th, 2010 in Business Coaching, Marketing Consultant Seattle, Marketing Tip, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
(Jeopardy music playing in the background) Of course you do. You are a technician, professional service provider, or maybe a retailer right? BZZZZZZ…Wrong Answer! You are in the marketing business. The reality is that we are all in the same business. Our job is to get prospects and suspects to know, like, and trust us. [...]
- "...very informative Social Media workshop. It will help me not waste time and leverage Social Media for my business."
Pam Martin, A. Martin & Co. - "Matt has helped us achieve and maintain a #1 Google ranking for our market. The result has been more leads for our business."
Rob Racz, Everett Real Estate - "..Great overview of Social Networking for a novice."
Margy Bresslour, Moving Messages