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| The One Question That Freaks You Out Most |
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Most small business owners I meet are extremely passionate about their products and services. As they should be… So what question freaks most of them out? It is the one question that many business owners avoid. They deliver the product or service as promised. The customer is extremely satisfied with the results of their experience, and they drop the ball. Immediately following delivery the service and/or results promised, you need a method for asking your customer the one question that is guaranteed to improve your income as a result… Here’s the question:
Yep, it’s that simple. If you can, follow-up and hand them a referral card or promotion they can immediately send out to their closest friends, family, and colleagues. If you think about it, this strategy is simple. The cost is minimal, the return huge. You already spent the money to acquire your customer, you might as well leverage the relationship and expand on it. You are crazy if you don’t start doing this starting tomorrow. So what is it that freaks you out about asking for the referral? What is stopping you from training your entire staff on leveraging this approach immediately following delivering the service as promised? I guarantee you that if you just start asking, you will feel more and more comfortable. Besides, aren’t you delivering the service as promised? If so, what do you have to be afraid of. Get busy and put this into motion now. Remember, solid marketing systems are built but adding one piece at a time and measuring the results. To higher profits, Matt |
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Tags: | 3 Quick Referral Marketing Tips |
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What if you were to make a conscious effort to add a complete referral marketing system as a part of your overall marketing strategy. The key here is “system”… That means it is a reproducible process that you can use to over and over to get the desired results you want. More referrals! Here are a few tactics to add to your referral marketing system, and efforts: 1) Give more referrals – Pretty simple right? Sure is. Leveraging the laws of reciprocity will surprise you. Be on the look out for leads for other businesses, even if they aren’t currently a customer of yours. By giving first, you will be surprised at your results. 2) Give testimonials – If you work with local businesses, and you haven’t given them a testimonial by all means give them one. Proactively at that. By delivering your customer, partner, or prospect a testimonial for their business you create top of mind awareness of yourself and your company. 3) Send An “Ideal Client” letter to partners – Identify a group of 10-20 ideal referral partners for you. Then, create a letter that states you are interested in referring them business. In the letter, create a form that outlines what a perfect referral might be for them. Included in the letter, add your list with all the answers for your ideal client and referral as an example. This technique works! The key here is that you make this part of your system. Not a one time event, but something you do on a regular schedule. That could be weekly, monthly, or quarterly. Just do something! Best,
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