Do you know the worst number in business?

Did you say zero? Almost…

The worst number in business is the number 1. Here’s why…

If you are dependent on ONE source of leads for your business, you are already in trouble. I don’t care if it is referrals, pay per click (PPC), direct mail, or email marketing. Relying on a one source is dangerous, especially in this new economy.

Smart small business owners are realizing that the convergence of offline and online marketing is the WAY to build a marketing system to generate leads on a regular basis. More importantly, having the peace of mind that if they lose one lead or revenue source, they can keep trucking along.

Here’s how you can start moving your business in the right direction today:

1) Grab a piece of paper and write down all of the way leads and prospects come into your business today.

2) Highlight which of those sources produce the most results for you now. Ask yourself, “Does my business depend on one source for leads and new business?”. If so, move to step 3.

3) If you are in fact dependent on one referral partner, one lead source, or one tactic you need more sources. From the list you created, start outlining a list of more ways you could cost effectively generate leads for your business.

4) Create a plan. Now, grab that calendar and I want you to focus on building one lead generation tactic each month. If it takes 2 months, don’t worry about it. Just keep adding to your system, one layer at a time…

5) Pat yourself on the back. I know, it sounds corny but most business owners don’t get to step #2.

I guarantee if you take the five steps above, your business will be better off for it. More importantly, you will be generating more leads and business than ever before. As you know, it doesn’t happen overnight.

Through patience and persistence you will have a marketing system you can rely on, even in this economy.

To your success,

Matt