Posted by admin on March 20th, 2010 in marketing companies Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | 2 Comments
If you haven’t read Part 1 of this post from yesterday STOP, don’t pass go read it now before you proceed… RECAP: 1) We have a high level list of follow-up sequences organized by product, service, and target market. 2) We prioritized our list, and focused on ONE and only ONE follow-up sequence that will [...]
Posted by admin on January 16th, 2010 in Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments
Are you using a laser or a shotgun in your marketing efforts? Don’t underestimate the power of speaking to one person with your message. Speak to their deepest emotions, desires, pains, needs, and wants. Don’t underestimate the value of singling one single person out in your marketing as if you were sitting in front of [...]
Posted by admin on December 10th, 2009 in Direct Response Marketing, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
As a small business owner, defining and identifying your ideal client is critical. By identifying the key characteristics of your ideal client, you are also defining who IS NOT a good client. Understand the difference can mean the difference between success and failure. If you a familiar with Pareto’s law or the 80/20 rule, this [...]
Posted by admin on December 5th, 2009 in Marketing Lessons, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
One of the most common constraints we all face as entrepreneurs is TIME! Let’s face it, we all have the same amount of time but some get exponentially more done than others. This year I set out to get more out of each day, and feel pretty good about the results. What I came to [...]