Marketing Tip: Market Research Using Yelp

Posted by admin on March 23rd, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments

With all of the buzz around Yelp these days, I thought I would give you a little marketing “trick” that will help your marketing copy and messaging. The beauty of Yelp.com and other social search websites is that you can read real authentic reviews from prospects just like yours. Why is that important you say? [...]

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Less Marketing = More Leads (really?)

Posted by admin on March 9th, 2010 in Marketing Consultant Seattle, Marketing Lessons, Marketing Tip | No Comments

How could that be you ask? Certainly everything with volume increases your leads right… As Americans we like to subscribe to the theory of bigger is better, but that isn’t always true when it comes to marketing. Especially today, in the age of Social Media and total transparency. You can’t just hit a button and [...]

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