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| Referral Engine Is Live! |
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The Referral Engine is live! As an authorized Duct Tape Marketing coach, I couldn’t be more thrilled with John Jantsch’s new book “The Referral Engine”. This is a must read for all small business owners that want creative ideas for generating business from your current customers, and creating an automated referral system that feeds your business for life. Stay tuned for more information on upcoming workshops and content on how to build your business with a proven referral system. Check out this video: The Referral Engine from John Jantsch on Vimeo. I encourage you to pick the book up at your local bookstore or visit Amazon. Click here to grow your referral network. |
Posted in 
Tags: | Finding Your Ideal Client! |
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As a small business owner, defining and identifying your ideal client is critical. By identifying the key characteristics of your ideal client, you are also defining who IS NOT a good client. Understand the difference can mean the difference between success and failure. If you a familiar with Pareto’s law or the 80/20 rule, this couldn’t be more true. If you were to identify the top 20% of your client base, you will probably find that these are your ideal clients. They are easy to work with, value your service, and are profitable for your business to provide service. Start with these clients, and write down why they are ideal. After you have identified these characteristics, target more prospects like them and watch your profits soar in 2010! Enjoy!
Go Target, Attack, and Profit!
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