Never Too Late For A Marketing Reset

If you are like me, you get sucked into working “in” your business and not “on” your business.

Well, as much as I hate to admit it…It happened again. I started the year with a well laid out marketing plan, a good strategy, and a solid list of tactics. Just as I coach and consult my clients.

Then it happened…

I started seeing some success with the strategy, engaged with a few clients, and here we go riding that “wave” again. Two months fly by and I’m sitting here revisiting my marketing plan and berating myself for not following my own advice.

I’ve delayed several core strategies and tactics that started seeing some initial success. As much as I am beating myself up, I see this with my clients all of the time. They start getting a little momentum, and a small road block hits.

They incur a small failure and the train comes right off the tracks. They stop working on their marketing. The guilt sets in and they move on to other pastures in their business.

I can say I haven’t given up, but it is time to reset. Enough berating for now.

Here’s what I am doing:

1) Re-visiting my initial business and marketing goals and revising them for the last two months of year.

2) Re-assessing the reality of what I can accomplish in the next 2-3 months.

3) Getting my core strategies and tactics back on track. Blogging, writing, etc..

As frustrating as it is, it is more important to not beat yourself up and just keep trucking on. Keep laying down your marketing system one brick at a time.

I wish I was my own model student.

Back to work…

To your success,

Matt

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