As a small business owner, defining and identifying your ideal client is critical. By identifying the key characteristics of your ideal client, you are also defining who IS NOT a good client. Understand the difference can mean the difference between success and failure.
If you a familiar with Pareto’s law or the 80/20 rule, this couldn’t be more true. If you were to identify the top 20% of your client base, you will probably find that these are your ideal clients. They are easy to work with, value your service, and are profitable for your business to provide service. Start with these clients, and write down why they are ideal. After you have identified these characteristics, target more prospects like them and watch your profits soar in 2010!
Go Target, Attack, and Profit!