Does the potential of marketing failure have you frozen? Are you so uncertain about getting results with your marketing that you don’t ever do anything?
I realized this week that this is a real problem that plagues small business owners. You get so uncertain about whether an investment is going to pay off, you never actually try anything.
If that’s the case, all you have is hope. That’s not a plan to grow a business, or survive in this “new economy”.
Let’s just get this out of the way right now. FAILURE IS GOING TO HAPPEN!
You are going to make investments in marketing that won’t pay off. I had a campaign recently that failed miserably. No doubt it sucked. The good news though is that I learned something in the process. Had I not tried in the first place, I would have never had the discovery of what actually did work to generate new leads for my business.
You don’t have to accept failure, but don’t avoid it. The key here is measuring your investment.
Here are three (3) quick marketing tips to beat the fear of marketing failure:
1) Clearly identify your target. What are their needs, wants, pains, and frustrations? How does your offer address those?
2) Create a clear call to action. Add a special offer with a deadline. Create a reason to act.
3) Measure your results. If you cannot measure your results, you are flying blind. Create a custom link on your website to track. Use a specific phone number for your offer to track how many calls were made for each specific campaign.
The bottom line here is getting really clear, executing, and measuring your results. Test and Tweak!
this isn’t about throwing a bunch of money at a marketing campaign. You can start small, measure your results, then go big. But most of all, expect failure will occur, just be ready to deal with it and move on.
To your success,