Committed? Ok, good…
This is a lead generation tip I picked up recently from The Referral Engine by John Jantsch. I believe this tip is so powerful every business needs to add this to their marketing system.
Here are the steps:
1) Write a quick letter to your top 10-15 clients, and tell them you are starting a professional referral network. You have selected them as the 10-15 you trust to refer business. Let them know that to participate they need to refer 10 professionals they trust as well to join the network.
2) Create a referral page on your blog or website. Add all of the contacts and links on your referral page for everyone to participate. An email inviting everyone to do the same on their websites or blogs would be even more powerful.
3) The last step is marketing to your customers. The best way to get leads flowing your way is to give first. I would send an email out to your customer base announcing your “trusted” referral network if they are looking for professionals in your area.
Imagine if you had 100 people in your referral network. Powerful! Even if you are in an existing referral group like LeTip or BNI, this is an extremely powerful addition to your network.
After reading this tip, I have already sent my letters and will be building my resource page as well of professionals I trust to refer business.
If you want to be in my referral network, let me know.
Have a great day!