Does Your Local Marketing Suck?

Strong words I know, but sometimes it is better to look at “what is” vs. what “should be”…

The reality is that with the right keyword strategy, then executing on it you will start getting traction very quickly online.

Most of you are small businesses that do business in a very localized area. You don’t have a national presence, yet all of your marketing and online marketing is focused on global keywords.

Here’s an example…

You are a CPA in Bellevue, WA. All of your online marketing targets terms like Certified Public Accountant, or Accounting Services.

What is the problem with this? Nothing is wrong unless you want to get leads online…That pond is too big for your small business. You need to focus on local marketing terms using local modifiers.

Here are three (3) steps that you can do right now to get your local marketing efforts on track:

1) Write down all of the global search terms used to find you and others in your profession. Use the global terms like CPA or Accountant.

2) Next write down all of the cities, suburbs, and Regions you want to target for your local marketing efforts. Combine all of the terms with those in step 1. You will now have your local marketing keyword list. This might be a lengthy list, but we are going to use this soon to get some real results for you…

3) Open your web browser and go to Google. Type in the different search phrases and write down the websites of the competition in each of these. The best thing to do is to create your local marketing Excel spreadsheet for tracking purposes. Maybe even a tab in the spreadsheet for “competitors”.

This process should take about 60-90 minutes. Not much time if you don’t want your local marketing to suck. 🙂 And by that I mean more leads for your business.



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