Entries Tagged 'Small Business Marketing'
Posted by admin on January 26th, 2010 in Internet Marketing, Marketing Consultant Everett, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Marketing, Social Media | No Comments
Yep, that’s right a Lasso… What’s a Lasso for anyways? You got it, rounding up your herd. Or in marketing terms, turning “suspects” into prospects that tune into your channel and start getting to know you as you gain their trust. Ok, so what’s the relationship with Twitter? Here you go… Twitter as a Social [...]
Posted by admin on January 21st, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments
Really? I know, not the most profound statement but stay with me… If you think about it, many business owners go into their marketing looking for the “quick fix” many times on the one hit campaign that is going to bring in a flood of leads. Reality check… It just doesn’t happen like that without [...]
Posted by admin on January 18th, 2010 in Internet Marketing, Marketing Consultant Seattle, Online Marketing, Pay Per Click Marketing, Small Business Marketing | No Comments
From a marketing perspective, how do you know if it is broken or not without split testing, otherwise knows as A/B testing. As a small business owner you need every marketing dollar to pack the biggest punch possible. You don’t have the marketing muscle and budget of a Fortune 500 company. As such, your marketing [...]
Posted by admin on January 17th, 2010 in Marketing Consultant Seattle, Marketing Lessons, Marketing Tip, Seattle Marketing Coach, Small Business Marketing | No Comments
If you aren’t familiar with a SWOT analysis, let me give you high level explanation. It it basically an exercise to identify your Strengths, Weaknesses, Opportunities, and Threats. If you look at the image I have provided, you can see that they are built in quadrants to help you isolate areas that are internal assets [...]
Posted by admin on January 16th, 2010 in Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments
Are you using a laser or a shotgun in your marketing efforts? Don’t underestimate the power of speaking to one person with your message. Speak to their deepest emotions, desires, pains, needs, and wants. Don’t underestimate the value of singling one single person out in your marketing as if you were sitting in front of [...]
Posted by admin on January 15th, 2010 in Business Coaching, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | 1 Comment
Not a typical marketing or business blog post today. This video resonated so well with my own thoughts on work ethic, life, and success I HAD to share… httpv://www.youtube.com/watch?v=OLN2k0b3g70
Posted by admin on January 12th, 2010 in Analytics, Internet Marketing, Marketing Consultant Seattle, Small Business Marketing | No Comments
Who gives a rip about what you are saying online? If you have a website, and aren’t looking at your analytics you are leaving money on the table. Period. If you don’t know what keywords your visitors are finding your website with, and what information they migrate to once on your site you are flying [...]
Posted by admin on January 8th, 2010 in Business Coaching, Marketing Consultant Seattle, Marketing Tip, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
(Jeopardy music playing in the background) Of course you do. You are a technician, professional service provider, or maybe a retailer right? BZZZZZZ…Wrong Answer! You are in the marketing business. The reality is that we are all in the same business. Our job is to get prospects and suspects to know, like, and trust us. [...]
Posted by admin on January 6th, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing, Social Media | No Comments
Happy New Year! I wanted to start the year off with a couple tips for those of you that haven’t jumped into the Social Media fray. With all the buzz in 2009 about Social Media, it has left many small businesses wondering where to start. For some, you are probably grappling with whether Social Media [...]
Posted by admin on December 10th, 2009 in Direct Response Marketing, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
As a small business owner, defining and identifying your ideal client is critical. By identifying the key characteristics of your ideal client, you are also defining who IS NOT a good client. Understand the difference can mean the difference between success and failure. If you a familiar with Pareto’s law or the 80/20 rule, this [...]
- "...very informative Social Media workshop. It will help me not waste time and leverage Social Media for my business."
Pam Martin, A. Martin & Co. - "Matt has helped us achieve and maintain a #1 Google ranking for our market. The result has been more leads for our business."
Rob Racz, Everett Real Estate - "..Great overview of Social Networking for a novice."
Margy Bresslour, Moving Messages