Entries Tagged 'Small Business Marketing'

What Was Old Is New…Again!

Posted by admin on January 31st, 2011 in Direct Mail, Marketing Consultant Seattle, Small Business Marketing | No Comments

Over the last month, I have been playing with some marketing strategies that I wanted to share with you. In doing so, I was looking back at my old marketing “swipe” files and started integrating these “old” concepts into my most recent campaigns. And guess what…They worked just as well as they have over the [...]

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It's Here! Small Business Saturday on November 27th

Posted by admin on November 21st, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments

American Express Open has started an interesting small business promotion. They are declaring the Saturday after Thanksgiving – Nov. 27 –  Small Business Saturday, and encouraging us to “shop small.”  It’s a Facebook-driven campaign and they’re putting some money behind it, donating a dollar for every “like” they receive on their Facebook page to Girl’s [...]

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Never Too Late For A Marketing Reset

Posted by admin on November 8th, 2010 in Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments

If you are like me, you get sucked into working “in” your business and not “on” your business. Well, as much as I hate to admit it…It happened again. I started the year with a well laid out marketing plan, a good strategy, and a solid list of tactics. Just as I coach and consult [...]

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Promoter vs. Marketer

Posted by admin on July 28th, 2010 in Marketing Tip, Seattle Marketing Coach, Small Business Marketing | No Comments

Which one are you? Do you know the difference? Here is a quick quiz: 1) Do your marketing campaigns typically have one step? 2) Do you frequently move from one marketing tactic to another? 3) Do you frequently wonder why that email, postcard, or fax blast didn’t produce any results? If so, you might be [...]

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The Worst Number In Business

Posted by admin on July 27th, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments

Do you know the worst number in business? Did you say zero? Almost… The worst number in business is the number 1. Here’s why… If you are dependent on ONE source of leads for your business, you are already in trouble. I don’t care if it is referrals, pay per click (PPC), direct mail, or [...]

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Local Marketing Like Spaghetti Sauce?

Posted by admin on July 7th, 2010 in lead generation, Local Marketing, Market Research, Marketing Consultant Everett, Marketing Tip, Small Business Coaching, Small Business Marketing, Uncategorized, Video Marketing | No Comments

A little off the wall post today, but hey those are the best kind… Watch this video as Malcolm Gladwell discusses differentiation. This has many applications for your small business. Enjoy, Matt

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The "1" Sentence That Will Generate More Leads

Posted by admin on June 18th, 2010 in Marketing Tip, Referral Marketing, Small Business Marketing | No Comments

I recently read about and used a strategy so simple and effective I had to share it… Quite honestly, it is so good I need to use it more myself and make it a habitual response to a question many small business owners get on a daily or weekly basis. Especially those of us that [...]

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Process As A USP?

Posted by admin on June 16th, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Marketing | No Comments

First off, let’s clear up what a USP is…USP stands for “Unique Selling Proposition”, or more easily stated, what makes your business different than your nearest competitor. Why should prospects choose you over your competitors? As I coach small businesses, many folks stumble trying to come up with what makes them different. They often state [...]

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Ride The Elephant To More Revenue For Your Business

Posted by admin on June 11th, 2010 in marketing companies Seattle, Marketing Consultant Everett, Marketing Consultant Seattle, Small Business Marketing | 1 Comment

I want to share a strategy that is working for many other small businesses like yours to generate more business with one single relationship… This single strategy (if executed correctly) has put $100,000′s of dollars in my clients pockets. So pay attention here… Most all businesses I work with have what I like to call [...]

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New Economy Hero: Bob Lovins, Landscaper

Posted by admin on May 24th, 2010 in Referral Marketing, Small Business Marketing | No Comments

As part of building my own referral engine, I will be highlighting local businesses and vendors I highly recommend doing business with. I call these “New Economy Heroes” because instead of putting their head in the sand, they are out there building their businesses and providing excellent service for their customers. I think giving referrals [...]

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