Posted by admin on January 16th, 2010 in Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments
Are you using a laser or a shotgun in your marketing efforts? Don’t underestimate the power of speaking to one person with your message. Speak to their deepest emotions, desires, pains, needs, and wants. Don’t underestimate the value of singling one single person out in your marketing as if you were sitting in front of [...]
Posted by admin on January 15th, 2010 in Business Coaching, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | 1 Comment
Not a typical marketing or business blog post today. This video resonated so well with my own thoughts on work ethic, life, and success I HAD to share… httpv://www.youtube.com/watch?v=OLN2k0b3g70
Posted by admin on January 8th, 2010 in Business Coaching, Marketing Consultant Seattle, Marketing Tip, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
(Jeopardy music playing in the background) Of course you do. You are a technician, professional service provider, or maybe a retailer right? BZZZZZZ…Wrong Answer! You are in the marketing business. The reality is that we are all in the same business. Our job is to get prospects and suspects to know, like, and trust us. [...]
Posted by admin on January 6th, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing, Social Media | No Comments
Happy New Year! I wanted to start the year off with a couple tips for those of you that haven’t jumped into the Social Media fray. With all the buzz in 2009 about Social Media, it has left many small businesses wondering where to start. For some, you are probably grappling with whether Social Media [...]
Posted by admin on December 19th, 2009 in Marketing Lessons, Small Business Coaching | No Comments
Is everyone in sales creation or sales prevention mode this Holiday season? Well my experience was sales prevention today… Today I went and did a little last minute Holiday shopping. First a stop at Game Stop for some video games for my son. Here’s where the fun began. I responded to a marketing promotion for [...]
Posted by admin on December 10th, 2009 in Direct Response Marketing, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
As a small business owner, defining and identifying your ideal client is critical. By identifying the key characteristics of your ideal client, you are also defining who IS NOT a good client. Understand the difference can mean the difference between success and failure. If you a familiar with Pareto’s law or the 80/20 rule, this [...]
Posted by admin on December 9th, 2009 in Seattle Marketing Coach, Small Business Coaching, Social Media | No Comments
Ok, so this isn’t a public service announcement on pollution. I wanted to share a tool that I use with Twitter that makes life a lot easier. I know many of you might use TweetDeck, but I prefer Hoot Suite. The coolest feature on HootSuite is the ability to schedule tweets throughout the day. I [...]
Posted by admin on December 8th, 2009 in Seattle Marketing Coach, Small Business Coaching, Small Business Marketing, Social Media, Uncategorized | No Comments
Do you find yourself wading through useless tweets on a daily basis? Don’t get me wrong, I am a huge Social Media believer, but sometimes I think I think all we have done is given a bull horn to a bunch of folks who don’t understand the foundations of marketing. They are bypassing the fundamental’s [...]
Posted by admin on December 5th, 2009 in Marketing Lessons, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
One of the most common constraints we all face as entrepreneurs is TIME! Let’s face it, we all have the same amount of time but some get exponentially more done than others. This year I set out to get more out of each day, and feel pretty good about the results. What I came to [...]