Posted by admin on November 21st, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
American Express Open has started an interesting small business promotion. They are declaring the Saturday after Thanksgiving – Nov. 27 – Small Business Saturday, and encouraging us to “shop small.” It’s a Facebook-driven campaign and they’re putting some money behind it, donating a dollar for every “like” they receive on their Facebook page to Girl’s [...]
Posted by admin on November 8th, 2010 in Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments
If you are like me, you get sucked into working “in” your business and not “on” your business. Well, as much as I hate to admit it…It happened again. I started the year with a well laid out marketing plan, a good strategy, and a solid list of tactics. Just as I coach and consult [...]
Posted by admin on July 27th, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments
Do you know the worst number in business? Did you say zero? Almost… The worst number in business is the number 1. Here’s why… If you are dependent on ONE source of leads for your business, you are already in trouble. I don’t care if it is referrals, pay per click (PPC), direct mail, or [...]
Posted by admin on July 7th, 2010 in lead generation, Local Marketing, Market Research, Marketing Consultant Everett, Marketing Tip, Small Business Coaching, Small Business Marketing, Uncategorized, Video Marketing | No Comments
A little off the wall post today, but hey those are the best kind… Watch this video as Malcolm Gladwell discusses differentiation. This has many applications for your small business. Enjoy, Matt
Posted by admin on May 22nd, 2010 in Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | 1 Comment
…we all have the same amount of time every single day. 86,400 seconds… Sounds like a lot more in seconds doesn’t it. The truth is, your competitors have the same amount of time each day. The same amount of time to target your ideal client. The same amount of time to create a targeted marketing [...]
Posted by admin on April 24th, 2010 in Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments
I have some really exciting news. MarketFin is sponsoring a Duct Tape Marketing Boot Camp in Bellevue this coming week. I have reserved 10 tickets for my customers and readers of my blog. The event was created to show you how to create more leads for your business. Interested? I thought this would be a great way to show [...]
Posted by admin on March 24th, 2010 in Internet Marketing, Online Marketing, Small Business Coaching, Small Business Marketing | No Comments
Yes, “Long Tail” is a marketing term for those of you that aren’t happenin’ marketing folks…:) If you are a small business, you need to be riding the “long tail” in all of your online marketing. Why is it important? Here’s why… See Al Gore invented the Internet some time ago (joke), and I think [...]
Posted by admin on March 23rd, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments
With all of the buzz around Yelp these days, I thought I would give you a little marketing “trick” that will help your marketing copy and messaging. The beauty of Yelp.com and other social search websites is that you can read real authentic reviews from prospects just like yours. Why is that important you say? [...]
Posted by admin on March 20th, 2010 in marketing companies Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | 2 Comments
If you haven’t read Part 1 of this post from yesterday STOP, don’t pass go read it now before you proceed… RECAP: 1) We have a high level list of follow-up sequences organized by product, service, and target market. 2) We prioritized our list, and focused on ONE and only ONE follow-up sequence that will [...]
Posted by admin on January 21st, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments
Really? I know, not the most profound statement but stay with me… If you think about it, many business owners go into their marketing looking for the “quick fix” many times on the one hit campaign that is going to bring in a flood of leads. Reality check… It just doesn’t happen like that without [...]