Entries Tagged 'Seattle Marketing Coach'

It's Here! Small Business Saturday on November 27th

Posted by admin on November 21st, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments

American Express Open has started an interesting small business promotion. They are declaring the Saturday after Thanksgiving – Nov. 27 –  Small Business Saturday, and encouraging us to “shop small.”  It’s a Facebook-driven campaign and they’re putting some money behind it, donating a dollar for every “like” they receive on their Facebook page to Girl’s [...]

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Never Too Late For A Marketing Reset

Posted by admin on November 8th, 2010 in Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | No Comments

If you are like me, you get sucked into working “in” your business and not “on” your business. Well, as much as I hate to admit it…It happened again. I started the year with a well laid out marketing plan, a good strategy, and a solid list of tactics. Just as I coach and consult [...]

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Promoter vs. Marketer

Posted by admin on July 28th, 2010 in Marketing Tip, Seattle Marketing Coach, Small Business Marketing | No Comments

Which one are you? Do you know the difference? Here is a quick quiz: 1) Do your marketing campaigns typically have one step? 2) Do you frequently move from one marketing tactic to another? 3) Do you frequently wonder why that email, postcard, or fax blast didn’t produce any results? If so, you might be [...]

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Process As A USP?

Posted by admin on June 16th, 2010 in Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Marketing | No Comments

First off, let’s clear up what a USP is…USP stands for “Unique Selling Proposition”, or more easily stated, what makes your business different than your nearest competitor. Why should prospects choose you over your competitors? As I coach small businesses, many folks stumble trying to come up with what makes them different. They often state [...]

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86,400 Seconds…

Posted by admin on May 22nd, 2010 in Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | 1 Comment

…we all have the same amount of time every single day. 86,400 seconds… Sounds like a lot more in seconds doesn’t it. The truth is, your competitors have the same amount of time each day. The same amount of time to target your ideal client. The same amount of time to create a targeted marketing [...]

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Starting Up Your Referral Engine

Posted by admin on May 5th, 2010 in Marketing Consultant Seattle, Referral Marketing, Seattle Marketing Coach, word of mouth marketing | No Comments

When I meet with most small business owners, I always ask them “What is your #1 lead source?”. Guess what the #1 answer is? Yep, you guessed it “word of mouth” or “referrals”. Then, I ask them a second question. Do you have a system in place to make it easy for your raving fans [...]

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3 Quick Referral Marketing Tips

Posted by admin on January 27th, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Referral Marketing, Seattle Marketing Coach, Small Business Marketing | 2 Comments

Most small business owners survive primarily on referrals. Many don’t even know they have a referral marketing system in place, it just happens. What if you were to make a conscious effort to add a complete referral marketing system as a part of your overall marketing strategy. The key here is “system”… That means it [...]

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Twitter As A Lasso?

Posted by admin on January 26th, 2010 in Internet Marketing, Marketing Consultant Everett, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Marketing, Social Media | No Comments

Yep, that’s right a Lasso… What’s a Lasso for anyways? You got it, rounding up your herd. Or in marketing terms, turning “suspects” into prospects that tune into your channel and start getting to know you as you gain their trust. Ok, so what’s the relationship with Twitter? Here you go… Twitter as a Social [...]

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Before You SWOT…

Posted by admin on January 17th, 2010 in Marketing Consultant Seattle, Marketing Lessons, Marketing Tip, Seattle Marketing Coach, Small Business Marketing | No Comments

If you aren’t familiar with a SWOT analysis, let me give you high level explanation. It it basically an exercise to identify your Strengths, Weaknesses, Opportunities, and Threats. If you look at the image I have provided, you can see that they are built in quadrants to help you isolate areas that are internal assets [...]

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Your Life, Your Way

Posted by admin on January 15th, 2010 in Business Coaching, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | 1 Comment

Not a typical marketing or business blog post today. This video resonated so well with my own thoughts on work ethic, life, and success I HAD to share… httpv://www.youtube.com/watch?v=OLN2k0b3g70

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  • "...very informative Social Media workshop. It will help me not waste time and leverage Social Media for my business."
    Pam Martin, A. Martin & Co.
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    Rob Racz, Everett Real Estate
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