Entries Tagged 'Internet Marketing'

When Prospects Attack

Posted by admin on November 15th, 2010 in Internet Marketing, marketing companies Seattle, Marketing Consultant Seattle, Marketing Tip | No Comments

I received an email the other day from a past client with an attachment he sent me from an “unhappy” prospect. Go figure, an unhappy prospect! I know, I know, we should be treating all of our suspects and prospects with respect, but this went a little far and has a good lesson attached to [...]

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Part 2: Riding The Long Tail

Posted by admin on March 30th, 2010 in Internet Marketing, marketing companies Seattle, Marketing Consultant Seattle, Online Marketing | 1 Comment

Ok, just a quick replay of where we are at with the long tail… 1) You have a list of short one and two phrase keywords that relate to your product or service. (at least the one’s you think are related) 2) You have done a little research online, trying to find a couple keyword [...]

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Part 1: Riding The Long Tail (sounds fun eh?)

Posted by admin on March 24th, 2010 in Internet Marketing, Online Marketing, Small Business Coaching, Small Business Marketing | No Comments

Yes, “Long Tail” is a marketing term for those of you that aren’t happenin’ marketing folks…:) If you are a small business, you need to be riding the “long tail” in all of your online marketing. Why is it important? Here’s why… See Al Gore invented the Internet some time ago (joke), and I think [...]

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Online Advertising: Facebook vs. Adwords

Posted by admin on March 4th, 2010 in Internet Marketing, Marketing Consultant Seattle, Pay Per Click Marketing | No Comments

As the battle for online advertising heats up, I have had several small business owners ask me if they should be using Adwords or Facebook PPC. What should you be using of Pay Per Click? The short answer is, it depends… I would say that while Facebook is fairly young in terms of the PPC [...]

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Twitter As A Lasso?

Posted by admin on January 26th, 2010 in Internet Marketing, Marketing Consultant Everett, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Marketing, Social Media | No Comments

Yep, that’s right a Lasso… What’s a Lasso for anyways? You got it, rounding up your herd. Or in marketing terms, turning “suspects” into prospects that tune into your channel and start getting to know you as you gain their trust. Ok, so what’s the relationship with Twitter? Here you go… Twitter as a Social [...]

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If It Ain't Broke, Don't Fix It

Posted by admin on January 18th, 2010 in Internet Marketing, Marketing Consultant Seattle, Online Marketing, Pay Per Click Marketing, Small Business Marketing | No Comments

From a marketing perspective, how do you know if it is broken or not without split testing, otherwise knows as A/B testing. As a small business owner you need every marketing dollar to pack the biggest punch possible. You don’t have the marketing muscle and budget of a Fortune 500 company. As such, your marketing [...]

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Analyze This (a.k.a who's listening)

Posted by admin on January 12th, 2010 in Analytics, Internet Marketing, Marketing Consultant Seattle, Small Business Marketing | No Comments

Who gives a rip about what you are saying online? If you have a website, and aren’t looking at your analytics you are leaving money on the table. Period. If you don’t know what keywords your visitors are finding your website with, and what information they migrate to once on your site you are flying [...]

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Go Big Or Go Home!

Posted by admin on January 7th, 2010 in Business Coaching, Direct Response Marketing, Internet Marketing, Marketing Consultant Seattle | No Comments

I have one question for you… Are you going to GO BIG this year? Are you going to stretch yourself and see what you can really accomplish? Or..are you going to hunker down in your bunker and wait for the storm to blow over? Hopefully the former, and not the latter… Here’s the deal…As a [...]

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Quick Tip: Adding Facebook To Your Website

Posted by admin on December 11th, 2009 in Internet Marketing, Marketing Lessons, Marketing Tip, Social Media, Uncategorized | No Comments

One way you can tie your existing website to your Social networks is to add the Facebook fan box to your website or blog. This widget is very easy to add to your site and is the beginning on linking your social media strategy together in layers. By “stacking” each social media on to of [...]

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