Entries from July 2010

Promoter vs. Marketer

Posted by admin on July 28th, 2010 in Marketing Tip, Seattle Marketing Coach, Small Business Marketing | No Comments

Which one are you? Do you know the difference? Here is a quick quiz: 1) Do your marketing campaigns typically have one step? 2) Do you frequently move from one marketing tactic to another? 3) Do you frequently wonder why that email, postcard, or fax blast didn’t produce any results? If so, you might be [...]

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The Worst Number In Business

Posted by admin on July 27th, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments

Do you know the worst number in business? Did you say zero? Almost… The worst number in business is the number 1. Here’s why… If you are dependent on ONE source of leads for your business, you are already in trouble. I don’t care if it is referrals, pay per click (PPC), direct mail, or [...]

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Sneaky Local Marketing Espionage

Posted by admin on July 12th, 2010 in Local Marketing, Marketing Tip, Online Marketing, Search Engine Optimization | No Comments

A few days ago, we went through how to start your local marketing research and how to better compete online. As we discussed, your local marketing will continue to “suck” if you don’t use the right keywords. In this post, I want to give you a sneaky little trick to pull a list of really [...]

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Local Marketing Like Spaghetti Sauce?

Posted by admin on July 7th, 2010 in lead generation, Local Marketing, Market Research, Marketing Consultant Everett, Marketing Tip, Small Business Coaching, Small Business Marketing, Uncategorized, Video Marketing | No Comments

A little off the wall post today, but hey those are the best kind… Watch this video as Malcolm Gladwell discusses differentiation. This has many applications for your small business. Enjoy, Matt

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