Entries from March 2010

Part 2: Riding The Long Tail

Posted by admin on March 30th, 2010 in Internet Marketing, marketing companies Seattle, Marketing Consultant Seattle, Online Marketing | 1 Comment

Ok, just a quick replay of where we are at with the long tail… 1) You have a list of short one and two phrase keywords that relate to your product or service. (at least the one’s you think are related) 2) You have done a little research online, trying to find a couple keyword [...]

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Part 1: Riding The Long Tail (sounds fun eh?)

Posted by admin on March 24th, 2010 in Internet Marketing, Online Marketing, Small Business Coaching, Small Business Marketing | No Comments

Yes, “Long Tail” is a marketing term for those of you that aren’t happenin’ marketing folks…:) If you are a small business, you need to be riding the “long tail” in all of your online marketing. Why is it important? Here’s why… See Al Gore invented the Internet some time ago (joke), and I think [...]

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Marketing Tip: Market Research Using Yelp

Posted by admin on March 23rd, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments

With all of the buzz around Yelp these days, I thought I would give you a little marketing “trick” that will help your marketing copy and messaging. The beauty of Yelp.com and other social search websites is that you can read real authentic reviews from prospects just like yours. Why is that important you say? [...]

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Part 2: Put Your Marketing On Auto-Pilot

Posted by admin on March 20th, 2010 in marketing companies Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | 2 Comments

If you haven’t read Part 1 of this post from yesterday STOP, don’t pass go read it now before you proceed… RECAP: 1) We have a high level list of follow-up sequences organized by product, service, and target market. 2) We prioritized our list, and focused on ONE and only ONE follow-up sequence that will [...]

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Part 1: Put Your Marketing On Auto-Pilot

Posted by admin on March 19th, 2010 in marketing companies Seattle, Marketing Consultant Seattle, Small Business Marketing | No Comments

Auto-Pilot and Marketing in the same sentence? Yep, you read that right… Ok, we can’t automate 100% of your system, but we are going to automate a key piece which is your closed loop follow-up sequences with prospects. The same system will apply to touching customers on a monthly basis as well. Done right, you [...]

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3 Tips To Jumpstart Your Referral Engine

Posted by admin on March 14th, 2010 in Marketing Consultant Seattle, Marketing Tip | No Comments

If you are like most small business owners I speak with, one of their primary sources of leads is word-of-mouth and referrals. After studying the main differences in those businesses that excel at word-of-mouth, I have come up with some conclusions that will more than likely help you business as well. Here are three (3) [...]

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Less Marketing = More Leads (really?)

Posted by admin on March 9th, 2010 in Marketing Consultant Seattle, Marketing Lessons, Marketing Tip | No Comments

How could that be you ask? Certainly everything with volume increases your leads right… As Americans we like to subscribe to the theory of bigger is better, but that isn’t always true when it comes to marketing. Especially today, in the age of Social Media and total transparency. You can’t just hit a button and [...]

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3 Tips To Kick Start Your Blog

Posted by admin on March 7th, 2010 in Marketing Consultant Seattle, Small Business Marketing, Social Media | 1 Comment

Do you sit down and stare at your blog admin panel not sure where to start? Or, do you delay and procrastinate writing your blog because you just can’t come up with any original idea? Let me give you a few tips to kick start the process, and hopefully make it a little easier to [...]

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The Social Media "Time Vampires"

Posted by admin on March 5th, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Social Media | No Comments

You’ve heard of time vampires right? More than likely you are experiencing them every single day. As Social Media proliferates as a social marketing tool, I see more and more business owners getting frustrated. Is this you? Many business owners jump into the Social Media fray then stop their efforts because they aren’t seeing results. [...]

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Online Advertising: Facebook vs. Adwords

Posted by admin on March 4th, 2010 in Internet Marketing, Marketing Consultant Seattle, Pay Per Click Marketing | No Comments

As the battle for online advertising heats up, I have had several small business owners ask me if they should be using Adwords or Facebook PPC. What should you be using of Pay Per Click? The short answer is, it depends… I would say that while Facebook is fairly young in terms of the PPC [...]

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