Entries from March 2010
Posted by admin on March 30th, 2010 in Internet Marketing, marketing companies Seattle, Marketing Consultant Seattle, Online Marketing | 1 Comment
Ok, just a quick replay of where we are at with the long tail… 1) You have a list of short one and two phrase keywords that relate to your product or service. (at least the one’s you think are related) 2) You have done a little research online, trying to find a couple keyword [...]
Posted by admin on March 24th, 2010 in Internet Marketing, Online Marketing, Small Business Coaching, Small Business Marketing | No Comments
Yes, “Long Tail” is a marketing term for those of you that aren’t happenin’ marketing folks…:) If you are a small business, you need to be riding the “long tail” in all of your online marketing. Why is it important? Here’s why… See Al Gore invented the Internet some time ago (joke), and I think [...]
Posted by admin on March 23rd, 2010 in Marketing Consultant Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | No Comments
With all of the buzz around Yelp these days, I thought I would give you a little marketing “trick” that will help your marketing copy and messaging. The beauty of Yelp.com and other social search websites is that you can read real authentic reviews from prospects just like yours. Why is that important you say? [...]
Posted by admin on March 20th, 2010 in marketing companies Seattle, Marketing Tip, Small Business Coaching, Small Business Marketing | 2 Comments
If you haven’t read Part 1 of this post from yesterday STOP, don’t pass go read it now before you proceed… RECAP: 1) We have a high level list of follow-up sequences organized by product, service, and target market. 2) We prioritized our list, and focused on ONE and only ONE follow-up sequence that will [...]
Posted by admin on March 19th, 2010 in marketing companies Seattle, Marketing Consultant Seattle, Small Business Marketing | No Comments
Auto-Pilot and Marketing in the same sentence? Yep, you read that right… Ok, we can’t automate 100% of your system, but we are going to automate a key piece which is your closed loop follow-up sequences with prospects. The same system will apply to touching customers on a monthly basis as well. Done right, you [...]
Posted by admin on March 14th, 2010 in Marketing Consultant Seattle, Marketing Tip | No Comments
If you are like most small business owners I speak with, one of their primary sources of leads is word-of-mouth and referrals. After studying the main differences in those businesses that excel at word-of-mouth, I have come up with some conclusions that will more than likely help you business as well. Here are three (3) [...]
Posted by admin on March 9th, 2010 in Marketing Consultant Seattle, Marketing Lessons, Marketing Tip | No Comments
How could that be you ask? Certainly everything with volume increases your leads right… As Americans we like to subscribe to the theory of bigger is better, but that isn’t always true when it comes to marketing. Especially today, in the age of Social Media and total transparency. You can’t just hit a button and [...]
Posted by admin on March 7th, 2010 in Marketing Consultant Seattle, Small Business Marketing, Social Media | 1 Comment
Do you sit down and stare at your blog admin panel not sure where to start? Or, do you delay and procrastinate writing your blog because you just can’t come up with any original idea? Let me give you a few tips to kick start the process, and hopefully make it a little easier to [...]
Posted by admin on March 5th, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Social Media | No Comments
You’ve heard of time vampires right? More than likely you are experiencing them every single day. As Social Media proliferates as a social marketing tool, I see more and more business owners getting frustrated. Is this you? Many business owners jump into the Social Media fray then stop their efforts because they aren’t seeing results. [...]
Posted by admin on March 4th, 2010 in Internet Marketing, Marketing Consultant Seattle, Pay Per Click Marketing | No Comments
As the battle for online advertising heats up, I have had several small business owners ask me if they should be using Adwords or Facebook PPC. What should you be using of Pay Per Click? The short answer is, it depends… I would say that while Facebook is fairly young in terms of the PPC [...]
- "...very informative Social Media workshop. It will help me not waste time and leverage Social Media for my business."
Pam Martin, A. Martin & Co. - "Matt has helped us achieve and maintain a #1 Google ranking for our market. The result has been more leads for our business."
Rob Racz, Everett Real Estate - "..Great overview of Social Networking for a novice."
Margy Bresslour, Moving Messages