Entries from February 2010

What Is vs. What Should Be

Posted by admin on February 27th, 2010 in Business Coaching, Marketing Consultant Everett, Marketing Consultant Seattle | No Comments

One of the strengths of most Entreprenuers is they are extreme optimists. If we weren’t, we would all be screwed. With the shear amount of obstacles and contraints we deal with growing, building, and operating our business. Not to mention balancing family life. I know you can relate… We often times get stuck in the [...]

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Your Irrational Prospect and Your Marketing

Posted by admin on February 25th, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Marketing Tip | No Comments

We are all totally logical, sane, and rational consumers right? Hahahahaha…That’s pretty funny. That’s laughable isn’t it. Everything you purchase is certainly based on the logical need. The totally rational decision about need vs. want. The well thought out, well executed purchase. Yeah right. Me neither. There’s always an irrational element to our decision as [...]

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