Entries from January 2010

3 Quick Referral Marketing Tips

Posted by admin on January 27th, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Referral Marketing, Seattle Marketing Coach, Small Business Marketing | 2 Comments

Most small business owners survive primarily on referrals. Many don’t even know they have a referral marketing system in place, it just happens. What if you were to make a conscious effort to add a complete referral marketing system as a part of your overall marketing strategy. The key here is “system”… That means it [...]

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Twitter As A Lasso?

Posted by admin on January 26th, 2010 in Internet Marketing, Marketing Consultant Everett, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Marketing, Social Media | No Comments

Yep, that’s right a Lasso… What’s a Lasso for anyways? You got it, rounding up your herd. Or in marketing terms, turning “suspects” into prospects that tune into your channel and start getting to know you as you gain their trust. Ok, so what’s the relationship with Twitter? Here you go… Twitter as a Social [...]

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Marketing Is Hard Until It Is Easy

Posted by admin on January 21st, 2010 in Marketing Consultant Everett, Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments

Really? I know, not the most profound statement but stay with me… If you think about it, many business owners go into their marketing looking for the “quick fix” many times on the one hit campaign that is going to bring in a flood of leads. Reality check… It just doesn’t happen like that without [...]

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If It Ain't Broke, Don't Fix It

Posted by admin on January 18th, 2010 in Internet Marketing, Marketing Consultant Seattle, Online Marketing, Pay Per Click Marketing, Small Business Marketing | No Comments

From a marketing perspective, how do you know if it is broken or not without split testing, otherwise knows as A/B testing. As a small business owner you need every marketing dollar to pack the biggest punch possible. You don’t have the marketing muscle and budget of a Fortune 500 company. As such, your marketing [...]

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Before You SWOT…

Posted by admin on January 17th, 2010 in Marketing Consultant Seattle, Marketing Lessons, Marketing Tip, Seattle Marketing Coach, Small Business Marketing | No Comments

If you aren’t familiar with a SWOT analysis, let me give you high level explanation. It it basically an exercise to identify your Strengths, Weaknesses, Opportunities, and Threats. If you look at the image I have provided, you can see that they are built in quadrants to help you isolate areas that are internal assets [...]

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The Power Of One

Posted by admin on January 16th, 2010 in Marketing Consultant Seattle, Small Business Coaching, Small Business Marketing | No Comments

Are you using a laser or a shotgun in your marketing efforts? Don’t underestimate the power of speaking to one person with your message. Speak to their deepest emotions, desires, pains, needs, and wants. Don’t underestimate the value of singling one single person out in your marketing as if you were sitting in front of [...]

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Your Life, Your Way

Posted by admin on January 15th, 2010 in Business Coaching, Marketing Consultant Seattle, Seattle Marketing Coach, Small Business Coaching, Small Business Marketing | 1 Comment

Not a typical marketing or business blog post today. This video resonated so well with my own thoughts on work ethic, life, and success I HAD to share… httpv://www.youtube.com/watch?v=OLN2k0b3g70

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Stir Up Your Raving Fans With A Product Launch

Posted by admin on January 13th, 2010 in Marketing Consultant Seattle, Product Launch | No Comments

If you want to grow your business, you need to make more offers! Seems simple doesn’t it… Are 60%+ of your efforts focused on making offers to prospects and suspects, or are you “wishing” that people would buy your product, service, or idea? If you are a small business owner that has a crowd of [...]

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Analyze This (a.k.a who's listening)

Posted by admin on January 12th, 2010 in Analytics, Internet Marketing, Marketing Consultant Seattle, Small Business Marketing | No Comments

Who gives a rip about what you are saying online? If you have a website, and aren’t looking at your analytics you are leaving money on the table. Period. If you don’t know what keywords your visitors are finding your website with, and what information they migrate to once on your site you are flying [...]

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My 9 Year Old Converts Better Than…

Posted by admin on January 10th, 2010 in Uncategorized | 1 Comment

…most of us really. If you have kids, you know as well as I do that Kids are some of the best negotiators and sales folks around. Here’s why: 1) The word “No” is just an opening position not a finality. I wish more of us did this. I realized the other day that my [...]

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